Point6 Blog

Point6, makers of premium merino wool socks engineered to deliver the ultimate in performance and comfort, will enlist Treehouse Communications as the brand continues to expand its product collection and market reach.

Founded in 2011 by Theresa Blake, Treehouse Communications will work with Point6 to develop brand communications strategies that encompass public relations, brand architecture and social media marketing. Blake brings 14-years of experience working in the ski, natural grocery and outdoor markets, and has a self-proclaimed fetish for good socks.

“We’re excited to partner with Treehouse during this pivotal time of growth at Point6,” said Peter Duke, CEO for Point6.

“Theresa’s experience with branding, combined with providing public relations and social media marketing support, will enable our team to continue its focus on product development and sales. As Point6 continues to grow, our goal is to further integrate a cohesive marketing strategy across all aspects of the business.”

Point6 owners and founders, Peter and Patty Duke helped introduce merino wool to the outdoor industry nearly 20-years ago, and have been working to educate the market about the performance benefits of nature’s miracle fiber ever since. With decades of combined merino expertise, the Duke’s launched Point6 in 2008 and along with it introduced new technologies for merino products that are softer and more durable.

“I couldn’t be happier to work with Point6,” said Theresa Blake, owner and founder of Treehouse Communications. “Point6 is a stellar brand with great products, and great people to boot. It’s exciting and an honor to help them as they launch their brand to the next level.”

In addition to outdoor and snowsports, Treehouse will work to further position the Point6 brand in the cycling and running categories, and will help implement go-to-market strategies for new product launches and company initiatives.

More About Point6:

Makers of premium merino wool socks with sport-specific designs engineered to deliver the ultimate in performance and comfort, Point6 was launched in 2008 by merino wool innovators, Peter and Patty Duke. All Point6 socks are proudly made in the USA using state of the art knitting and compact-spinning technologies, and the brand is committed to delivering merino wool products of the utmost quality, comfort and durability.

Just when I was about to re-post our tips for depressing safe “early season” skiing, it happened, it snowed!  I believe a collective “AHHHHH” could be heard throughout the state of Colorado on Monday as a potent, blinding storm dropped a thick blanket of snow across our favorite resorts and mountain tops.  We woke up to 11” at Steamboat Ski Area and -11 degrees to accompany it.  Frigid yes, but were we going to let this lung-burning, nose-frosting air prevent us from executing our first powder clause of the season?  A resounding “Hell No” was the locals’ answer!  Wearing as many warm, wooly layers as possible under my biggest and fluffiest down and a super cozy pair of Ski Medium Free Falls, I made it to the Gondola line for a few minutes of waiting before the 8:30 opening.  And I was sweating.  Happy, smiling faces greeted us in the line along with BIG, FAT skis that haven’t seen the light of day outside the garage since they were mounted back in November.  Yay for powder boards!  A beautiful morning of crisp, bluebird skiing awaited.  It’s amazing how frozen moisture crystals stacked peacefully on top of each other on the maintained mountain slopes can create such pure, unadulterated joy.  I’m pretty sure that every single freshly fallen snowflake was completely shredded, ripped apart and annihilated by 10:15.  And then the locals left.  Like a pack of honey badgers taking what they want, because everyone knows that nothing can stop a honey badger when it’s hungry.  And right now, the locals are hungry for snow; light, fluffy, and deep, please.  With winter storm warnings in effect, it’s time to be stoked, happy, hungry, and it’s time to spend more than an hour and a half on the mountain before going in for beers.  GAME ON!

Every once in a while a new idea comes along that changes the rules of the game.

Point6 proudly introduces Enciel, the world’s first truly white merino wool. For generations wool producers have tried in vain to produce white wool. Now using Enciel, Point6 has created a brilliantly white sock range that will change the merino wool game forever.

Enciel was created by The Merino Company through years of research and development using its SpectraWool technology. With a whiteness value of 161 on the CIE Gantz whiteness scale, Enciel has achieved a level of white, whiter than optically white cotton. It is a white that does not fade in sunlight and laundering. It is a white that makes all other merino wool look dull by comparison. It is a white the world has been waiting for.

White wool offers the opportunity to bring a whole new color palette to wool garments. Not only can the white wool be used as the final yarn color, the white yarns can also be dyed vibrant rich colors and clean pastel shades, which have never been available before, thus making Enciel a revolutionary technology that will change the wool industry forever.

“Color is key and many consumers prefer crisp, classic, pure white. This is especially important in our active, running and lifestyle categories“ stated Patty Duke, design director and co-founder of Point6. “Merino wool is the best choice to keep feet dry and comfortable. Now those who prefer white socks don’t have to compromise function,” she added.