Posted on July 12, 2011
Welcome to the Tribe!
Point6, designer and manufacturer of premium merino wool socks, is expanding its marketing team. The company, or 'tribe' as they prefer to call themselves, launched in 2008 and has been operating up until now with a minimal crew. "We've reached the point where we need to offer more to our retailer and consumer customers. Our retailer base has grown exponentially," reports Betsy Seabert, international sales and marketing director and "head shepherdess" for Point6. "We are planning several events, revamping our website and expanding into social media realms. We simply need more hands on deck to make that happen."
The company has hired Paige Boucher, who will now handle the company's public relations through the newly established PR and marketing firm, Inside Out. A 23-year veteran of the outdoor industry, with experience in a variety of positions including PR director, marketing director, product development and founding member of Mountain Hardwear, Paige understands the importance of honest communication in building a company. "I am thrilled to be part of the Point6 team. I love the entrepreneurial spirit, the grass roots mountain attitude and the straight forward technology they use to make a more durable, more comfortable sock," said Paige. "It's a great story to tell!"
Another addition to the Point6 tribe is Katie Hughes, who will fill the new position of "tribe drummer," better known as marketing coordinator. Katie's background in social media in the real estate industry and her involvement with the local sustainability council align well with Point6's new marketing initiative to expand digital outreach and with their dedication to growing a sustainable and environmentally conscientious company. She will be the primary storyteller for the company, coordinating web marketing, trade show logistics and printed collateral. Katie is excited to be part of a fast growing, outdoor company. A Colorado native, skier and competitive runner, Katie was first introduced to Point6 when she received a pair of running socks for Christmas in 2009. "I couldn't believe how well they fit. There was no movement between sock and skin, so no rubbing and no blisters," she exclaimed.
"We are very excited to be taking our marketing to the next level as our brand continues to gain momentum at retail," stated Peter Duke, president and co-founder of Point6.